Brand Support
Simone Klebes
simone.klebes@brandsupport.de
Germany



Brand Support is one of the leading research companies for radio stations in Europe with more than 20 years of experience for the market leaders in more than 10 European countries.

Brand Support is specialized in market segmentation and cluster analysis.

Market segmentation models from Brand Support help radio stations and brands understanding their audience from a digital perspective.

Our unique Mapping provides detailed insights into the fragmented niche target groups of the digital world. At the same time Mapping delivers the ‘big picture’ which is necessary for the perfect positioning and controlling of today’s station networks.

Together with research tools like ‘Tracking’, ‘Music Tests’ and ‘iFocus Groups’ Brand Support delivers a full service approach, online and ‘offline’, helping clients to understand their audiences better.   

As segmentation and digital reality strikes not only media but all modern brands as well, Brand Support strongly expands its services for non-radio business during the last two years.