‘The Main Event’

Location Track 3, Salle 252 - Date Tue, 15 Mar 2016 - Time 09:00 ~ 10:00

LES stratégies pour réussir vos événements radio

Paul Sylvester (Content Director, Absolute Radio, UK),  Alex Kind (PD, Star FM, Germany)

Creating successful events for your radio station can increase awareness, reinforce your market position and allow listeners to experience your brand first hand. But how do you create a winning events strategy and what are the elements that go into producing memorable and successful events? This session looks in detail at producing radio station events - large and small, from multi-artist concerts through to taking your Morning Show on tour, and will provide ideas and inspiration for your station to put on the best possible events.

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