The diversity challenge - remaining relevant

Location Track 1, Amphi Bleu - Date Tue, 15 Mar 2016 - Time 09:00 ~ 10:00

Le défi de la diversité : ou comment savoir rester pertinent

Susan Marjetti (Executive Director of Radio, CBC, Canada)

How do you remain relevant, reach and reflect new audiences in new ways? Throughout her 30 year career, Susan Marjetti has been an advocate of diversity, inclusion, and community reflection in radio. Even as radio audiences change, and listening patterns change, CBC English Services is #1 in over a dozen markets in Canada, and in the ratings diary CBC radio continues to grow its share nationally - in fact it's just set a new record! - CBC stations are in the top 3 in every market in Canada. Remaining relevant to listeners is key. Susan Marjetti was recently appointed Executive Director of Radio and Audio for Canada's public broadcaster.

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