Does your content deliver?

Location Track 4, Salle 242 - Date Mon, 14 Mar 2016 - Time 14:00 ~ 14:45

Atteignez-vous vos objectifs avec votre contenu?

Vincent Benveniste (CEO & Co-Owner, DAVID Systems, France/Germany), Bruno Tézenas du Montcel (DTSI/CTO, France Médias Monde), Paula Cordeiro (Digital audio expert, Portugal), Charles Emmanuel Bon (RTL, France)Dean Cappello (EVP and Chief Content Officer, WNYC, USA)

 

You’re giving your audience many ways to consume content. How do they connect the dots? Is it brand, mood or practical experience driving their loyalty? Delivering the content in the context is the ultimate goal, but does it have to be a disjointed effort? Can you integrate one content factory? What approach should you take? An international collection of industry leaders in diverse disciplines will debate alternative strategies and solutions. More speakers TBA.

This session is sponsored and produced by DAVID Systems.

Return to programme