KIIS and say goodbye… The Big Move

Location Track 1, Amphi Bleu - Date Mon, 14 Mar 2016 - Time 10:15 ~ 11:00

KIIS - Le grand changement

Kyle and Jackie O, Duncan Campbell (KIIS 1065, Sydney, Australia)

 

After 9 years hosting the market leading Breakfast Show on 2Day FM in Sydney, Kyle and Jackie walked across town to take over the Breakfast Show on the newly rebranded KIIS 106.5.

Moving and rebranding a station always carry a high degree of risk but doing both at the same time was one of the biggest changes ever undertaken in Australian radio! This ballsy move paid off with KIIS moving to market leading position. What prompted this and why was it so successful?

We’ll find out when Kyle Sandilands, Jackie O Henderson and Duncan Campbell (Group Programme Director at ARN) talk to John Simons about their Big Move.

 

Host: John Simons (John Simons Consulting, UK)

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