Lessons learned by American radio at the dawn of the digital era

Location Track 1, Amphi Bleu - Date Tue, 15 Mar 2016 - Time 14:40 ~ 15:10

Les leçons apprises par les radios américaines à l'ère du numérique

Michael Harrison (Editor and publisher, USA)

One of American media’s leading experts shares both the successes and failures experienced by U.S. radio during its transition into the digital era. Michael Harrison offers insight into the radio industry’s challenge of successfully integrating its assets and services into an internet-based culture while preserving and enhancing its iconic role as the primary audio medium. Can it be done? Harrison lays out the big picture of radio’s path forward with realistic and cautious optimism. This is a not-to-be-missed session of importance to all popular formats.  

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