Radio branded content in a multi-platform world

Location Track 3, Salle 252 - Date Mon, 14 Mar 2016 - Time 14:00 ~ 14:45

Les contenus de votre marque radio dans un monde multiplateformes

Steve Taylor (Creative Commercial Director, Bauer Media, UK)

 

Radio in the UK is thriving, offering clients innovative ways to use the medium. In this session Steve Taylor, Creative Commercial Director at Bauer Media, will explain how they utilise different touchpoints to engage with audiences, develop results for their clients and generate revenue. This presentation will cover insights into a range of different stations including Kiss, Magic, Absolute Radio, Heat Radio and their market leading metropolitan stations in the UK.

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