RateOnAir: portable solution for TV and Radio measurement in a world of mobility

Location Track 4, Salle 242 - Date Tue, 15 Mar 2016 - Time 12:00 ~ 12:45

"RateOnAir" : une nouvelle solution pour les mesures d'audiences radio et TV dans un monde mobile

Arnaud Annebicque (Regional Business Director, Médiamétrie, France)

 

What does RateOnAir look like? How it works? What are the first insight and learnings from the current panel ran in the Paris area with more than 900 panelists recruited? Médiamétrie will answer those questions... and much more.

This session is sponsored and produced by Médiamétrie.

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