What’s your leadership message?

Location Track 1, Amphi Bleu - Date Tue, 15 Mar 2016 - Time 13:45 ~ 14:25

Exercez votre leadership : quel est votre message?

Cam Barber (Speaking Coach, Australia)

Leadership messaging is the key to leveraging your skills, talent and experience. For example, coming up with a great content strategy is USELESS if you're poor at communicating that strategy. Everybody from a big show to a small station needs to know how to articulate their messages in a persuasive way. This presentation will cover: How to use messaging to package your knowledge and build a personal brand. Case Study; developing the SCA strategy and communicating that strategy to a big company. Messaging examples from Nelson Mandela, Steve Jobs, Richard Branson, Paul Thompson and Anita Roddick. Get hold of some practical tools to bring your ideas to life. Cam is author of the book: 'What's Your Message? Public Speaking with Twice the Impact, Using Half the Effort'.

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