Jean Pierre Cassaing
Head of Audio
Havas Media Group France
France

Head of Audio of Havas Media Group France, leading Media Agency in France

Clients : big players in the main sectors (retail, automotive, telecom, banking...)

16 years working in Media, mainly in Radio, in different media agencies and media vendors.

In Havas Media Group since 2007, in charge of building the audio strategy of its clients, whether "traditional" terrestrial radio or audiodigital.

In this context, he has taken part in launching the 1st Audio programmatic campaign in France in 2015