Liedewij Hentenaar
Director
RAB Netherlands
The Netherlands

Liedewij Hentenaar is since 2013 director of RAB Netherlands, the marketing body for radio, funded by all the Dutch radio stations (public and commercial, national and regional stations). RAB helps advertisers and their agencies to optimise the value and impact in use of radio to reach and engage listeners. Next to that RAB is one of the Joint Industry Committee members of NLO, the national radio audience measurement research. Before deep diving in audio and radio, Liedewij used to work for almost 18 years for different media agencies (Mindshare, Isobar, Vizeum, Carat) as MD or Client Leader. And was a board member for the branche organisation of media agencies, PMA.