Martin de Munnik
Neuromarketing expert
Neurensics
The Netherlands



Martin de Munnik is a neuromarketing expert and founding partner og Neurensics. He is also Co-founder of the NMSBA, Neuromerketing Science and Business Association.

Since his very first day in advertising,Martin de Munnik has been interested in its functioning. His thirst for knowledge and understanding, his broad background and years of experience have made him an inspiring strategist who advises national and international companies in developing profitable brands. His latest achievement is the erection of Neurensics, together with the renowned neuroscientist Professor dr. Victor Lamme.

Neurensics is undoubtedly one of the most innovative neuromarketing companies in the world, using fMRI techniques to study the subconscious impact of marketing stimuli in the consumer’s brain.

Seen over 25.000 MRI-scans, Martin gives us a spectacular insight into consumer behavior and the prediction of purchase intent.