Twitter rooms, listener feedback and digital transformation strategy

Location Track 2, Salle Maillot - Date Tue, 15 Mar 2016 - Time 09:00 ~ 10:00

La radio et le digital : 3 stratégies au service de la transformation numérique

Thomas Doduik (Head of digital, Director Europe 1, France), Laurent Frisch (Head of digital, Radio France), Emmanuelle Bastide and Ziad Maalouf (Journalists, Rfi/France24, France)

In this session we will get behind-the-scenes perspectives three French media trying new ways. Europe 1 (Lagardére Group) has opened a “Twitter room” to increase their social media involvement. Radio France International, the French international broadcaster, will report on how they involve listeners overseas and their feedback to find stories and improve their programmes. And finally, the Digital director of Radio France will talk about the challenges and the way forward for transforming a big organisation digitally.

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