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Benoît Cassaigne
Senior Vice President

Benoît Cassaigne has been Senior Vice President of Médiamétrie since 2007, in charge of TV, Radio and Internet audience measurement services in France. A graduate of the Ecole Européenne des Affaires, Benoît Cassaigne began his career as Marketing Manager at the Expansion Group. 

Four years later, he joined the Havas Group as Business Development Manager where he was responsible for regional development activities and their coordination at the national level. Appointed Marketing Director of IP France in 1992, he was named Associate General Manager in 1997 with responsability for Television, Marketing and Internet activities.

In 2000, he created and managed RTLnet, the Internet subsidiary of the RTL Group in France. Benoît Cassaigne is currently based in Paris, and is a regular speaker at international media conferences.