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Kristian Tolonen
Head of audience research
NRK, Norwegian Broadcasting
Norway



Head of audience research at Norwegian Broadcasting, Norway.  He represents NRK in the national board for radio, TV and internett audience research.  He has been working as an media analytic in NRK since 1997.  He is not a statistician, but loves good data and real insight in audience behavior – and dislikes uncritical use of weak data.