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Serge Schick
Head of strategic marketing and development
Radio France

Since June 27, 2014, Serge Schick is Head of strategic marketing and development at Radio France.

Before that, he was director at Ina Expert, a department which gathers the activities of higher education, research, professional training and expertise at the Institut national de l’Audiovisuel (2011). In this capacity he led a lot of missions on a global level on the issues of digitization of audiovisual contents.

He was cofounder and associate director of Headway International (2006), a structure of marketing and strategy counselling for media companies, and led missions of organization and marketing and editorial counselling for most of the public audiovisual francophone broadcasters.

From 2003 to 2006 he was head of marketing and diversification at Carat Expert, specialized in media counselling, after having been Vice-president of Cell Network France, a company specialized in the new technologies from 2000 until 2003.

From 1994 to 2000, he was in charge of the elaboration of the strategic plan at France Télévisions before he cofounded the thematic channels Histoire and Mezzo, and he became Head of marketing for them.

He began his career in 1990 as consultant at Euro-RSCG Développement.

Serge Schick has a law degree from Paris II Panthéon-Assas University (1985), a degree from l’Institut d’études politiques de Paris (1987) and has a master “Etudes et strategies marketing” from the IEP in Paris (1988). He is currently teaching at Ina (Ina Sup) and at Paris I Panthéon-Sorbonne University since 2004. Collaborator of the magazine Médias, he was among the craftsmen of the launch of the magazine Ina Global dedicated to the media. He is also the author of Le Jour où la Belgique a disparu (The day Belgium disappeared), a key moment in television history (Ed. La Muette / Ina Editions, 2011).