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Steve Taylor
Creative Commercial Director
Bauer Media, UK
United Kingdom



 Steve Taylor began his career in radio in 1986 as Promotions Manager for Invicta Radio. After a total of six years in Kent he was approached by The Metro Radio Group to head up the Promotions Department at Viking FM.

 

 Steve moved to London in 1994 to join Virgin Radio. In his position as Promotions Director, he successfully executed over four hundred promotions and was responsible for attracting a number of new blue chip clients to radio.

 

 In 1998 he headed overseas fulfilling a lifelong ambition to travel. Whilst in Australia, he set up a National Promotions Department for the Australian Radio Network.  Based in Sydney, his role involved identifying common themes in programming across the 17 stations in the group and developing network opportunities for national clients. Returning to the UK he was approached to re-join Virgin Radio.  As Group Enterprises Director, he headed up a team of 14 people in the Promotions, Sponsorship, Client Sales, Commercial Marketing, PR and New Media Departments and was subsequently promoted to Station Manager in 2002.

 

In 2005 Steve was approached to join Bauer Media. In a newly created position as Creative Commercial Director of their radio division, Steve spearheads creative thinking across over 50 radio stations. He is also works closely with colleagues in print, TV, mobile and online to develop cross platform creative solutions for clients.

 

 

Steve’s accolades in radio include two Sony Gold Awards in the ‘best on-air contest’ category and over twenty promotions awards including Promax, New York Festivals and The Institute of Sales Promotions Awards.  He also won the Neil Robinson Memorial Award for recognition of his commitment to the industry.