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Tina Skov Gretlund
Senior audience researcher
DR
Denmark



Generation Instant pay off

Changes in media habits happen surprisingly fast. Smartphone is now the dominating device among teenagers and young adults and YouTube and Facebook have become the dominating brands among 13-29 year olds. They love music but radio as we know it is under pressure. And public service content is under pressure as well. Only 7 % answer that they would miss public service content the most if they had to live without some of the biggest brands providing media content. This accentuates that the competition is fierce and very much global. Audience researchers from The Danish Broadcasting Corporation is presenting a study about the 13-29 year olds media habits. The study is conducted across the Nordic countries.




 

Tina Skov Gretlund is senior audience researcher at The Danish Broadcasting Corporation