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Uroš Bogdanović
Creative director, consultant and content creator
KrAn studio

Selling is an art. But sometimes people just don’t recognise the artist and his work. Radio advertising can be taken to the next level. Just add one little green dragon to your radio station. 
This is a story on how to get a revenue with usage of advanced mind techniques, and how to educate clients (both direct and media buying agencies) showing them the power of radio. Those techniques should be used in programs as well.
Where and how to put that little green dragon? Join me and my little green dragon and enter into new field of storyselling (storytelling and selling). I will tell you why I believe that radio advertising will live longer than TV and why radio ad is better than TV ad.


Uroš Bogdanović is owner and creative director at KrAn studio. Copywriter, content creator, DJ, music director, consultant, community manager and contributor at, well known Serbian satirical portal.

He has worked at several radio stations in Serbia and region before he started to run his own agency. Uroš Bogdanović is a well known radio host in Serbia. He used the "Little Green Dragon"-techniques in his show (Uroš Bogdanović Show) to prepare great, original content. 

He has developed new system of on air talent coaching. Along with his team he created an award-winning creative campaign for HEINEKEN Serbia in responsible consumption field.